N.P.H. Spotlight: Alex Ogbe of Atilary Studios

Before the N.P.H. Business of Photography Masterclass, we sat down with Abuja based, wedding photographer, Alex Ogbe, the lead photographer and founder of internationally recognized photography brand; Atilary Studios!


What are first questions you ask when working with a new client?

The first few questions I will ask a client as soon as I get call from is, where’s the location of the wedding? the number of guests they’re expecting at the wedding? What kind of wedding are they looking to do, is it an outdoor or indoor wedding? Do they have any concepts?  Do they anything in minds to replicate to have their dream wedding? How would I be involved in their wedding to make their wedding a successful one. 

First few questions I’d ask when working with a new client are, the location of the event, the type of wedding; if it is going to be an outdoor or indoor wedding? The concept they have that they’re trying to bring to life for the event. If it is going to be crazy, calm or chilled. The number of guest they will be expecting at the event. If they would be willing to do what I’d recommend for them to do in terms of shoots? And if there’s any other thing I would need to know from them, in order to make their bill easy on them and their budget obviously. What they’re willing to pay for the services they’re looking for, they select the packages they want and if it is something Atilary Studio can handle, we would definitely go for it, but if it is something above or below what we take care of, we always try to recommend other companies to how we can assist the client to achieve their day in successful way.


How should a photographer break into a new market or city?

A photographer can break into a new market or city in the following ways. First of all, the photographer should get acquainted with the resident photographers in town, get close to them, hangout with them and understand the city properly. Offer to do pro bono jobs. Make sure you try to be likable and get yourself out there a lot. To hangout as much as possible with fellow photographers. And support them in any way you can. From there you can build a portfolio, trying to know people in the city and your kicks off from there, I believe.


What are thoughts on the business of photography?

Businesses or photography businesses in Nigeria are more of a hobby to most photographers, just a few photographers are taking this as business. Because running a business in the photography industry is not easy as most people think. When you are running as a hobby, it seems easy, it seems cheap because you don’t have a lot of contracts and paperwork involved. You can almost misbehave and get away with it, because you’re still building up a brand or you have some other job you are doing, you don’t take photography too serious. If you are running as business, it is not just a one-man business, it is a team work and for you to put a team together, I believe as a photographer shooting for close or over ten years, it is the hardest thing to put together in Nigeria. Putting a team together, who will be loyal and come together and serve the studio as much you would serve the studio has been so difficult to come by. I believe if we can encourage more training's, more seminars, to have so many photographers who are willing to learn over and over again, I believe that disadvantage could be taken care of. If I could come back to the photography business being as a hobby; most people don't realize how much it is to put a lot together in running a business, not just taking pictures, because once you’re done taking pictures, there’s business side of it you have to maintain. You have to maintain clients, you have to do paper work, you have to pay your taxes, you have to do your accounts and all those running costs. If you fail to realize how to manage them, you’re basically not running a business. You might be running at a loss, but you’d think you’re making money. If you do your paper work properly and you run it as proper business, I believe you’ll be enlightened and see where and where you need to cover up and grow as a business.

Questions from the Community:

Samuel from Akwa Ibom asks:
How do you use off camera flash to give the best result at a wedding in constantly changing light scenarios?

Alex's Response:
Hello Samuel, that really depends on you and what you like. Most wedding, portrait photographer like hard lights, other love soft light. And the type of modifier you use will determine the outcome you going to get. If you use larger modifiers, you definitely get your soft light. If you use smaller modifiers, you are going to get harsh hard light and the flash to subject distance affects that as well. If you are going to have human monopod who will be moving around and making sure that flash to subject distance is maintained, then you will almost get constant result every time you click your shutter. If not, you have to with what you prefer which from your message, I believe you love soft flattering lights. You cannot use small modifiers like the "MagMods" and all these other little modifiers, you have to use something like the thirty-two inches softbox which will give your back pains, but you will get your desired result. With that and managing your flash and subject distance properly, you get your desired flattering light on the subject.


Olayinka from Lagos asks:
How do you come about the idea of the scene you wish to create? When does it come to you during your conversation with client or do you just go through the internet? In other words, what inspires your shooting style, concept/ideas?

Alex's Response:
Hello Olayinka, got your message and it is quite an interesting one. You’ve given the answers already. Even if we have been shooting for over ten years and I know we are quite experienced in this job, we still go online to look for concepts from other photographers, even like yourself and we research. The environment also helps us create our shot, so we can plan for the shot and not end up doing it because the environment doesn’t permit you to do it. It is always good to prepare, just in case the environment permits you to, but if it doesn’t, you have to have other ideas which will come through the shoot when you’ve seen your environment to create beautiful moments and pictures for your client.

Posi from Ibadan asks: 
I’m curious about wedding photography; knowing fully well, wedding that receptions aren't a controlled environment, especially for lighting. What best mode should I shoot in? Should ISO be on auto?

Hello Posi, how are you doing today? Got your question, it is quite a tricky one, but I’d advise if you can stick to manual ISO, because if you go on auto, it might blast off your noise level to a level that you can’t control. So I believe you need to continue changing your ISO, your shutter speed or your aperture as you might require in order to get the required look or effect for your pictures. You can’t just be given figure to put in and expect it to be constant, because as you mentioned, nothing is constant, light is not constant in the environment. So you must keep switching as much as you can to make sure you get your beautiful pictures.


Adeyemo from Ibadan ask:
How can someone make money from photography? I mean, making money from what you have passion for?

Alex's Response:
Hello Adeyemo, I’m testimony of someone making money out of photography. Making money out of passion key nowadays, you have to have your creative business plan in place. Let’s put the business plan aside, if you’re taking great pictures and you have the environment to showcase your talent, people will hire you. You need to go in and get a lot of job done for free first. Because you must work and serve first. Even if you have to get your first two or three jobs for free, so people can see what you’re capable of delivering. Once you can get that, you can use those same materials to market yourself and put a price on your work. You might not start so expensive, but you want to put a price that will take care of your expenses for you to get the next job done. So, I believe with all these being put together, you can start a business irrespective of what you have and how you want to go about it.


Amanda from the United Kingdom asks:
Which celebrity would like to take picture which/a photo shoot with?

Alex's Response:
Hello Amanda, a celebrity I’d love to do a shoot for will definitely be Beyoncé! Because, that’s my wife’s favorite artist, one. And she looks like she’d so easy to photograph. That would make my career, not just my day.

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